After spending five years living in Belgium, Joanne and her husband, Jeff moved back to her family farm in Chester County, Pennsylvania. Wanting to bring a little piece of European life back to her home in the US, she began to turn her family's horse farm into fragrant fields of Lavender. As a board member of the US Lavender Growers Association, she is dedicated to supporting fellow small business owners and entrepreneurs, helping them start and grow their own ventures.